In the 90s most of us were duped into believing fat free was the way to go. I know I was. Then there has been low carb, no carb, sugar free and on and on. Lately we hear more about gluten free, wheat free, soy free and so on. And then of course there is all natural, organic and recently non-GMO (Genetically Modified Organisms).
As I’ve began running more over the last several years I’ve become far more health conscious. I’m not perfect by any stretch, but I really do try to watch what I put into my body. For the most part I avoid artificial sweeteners (except Stevia). I try to limit my gluten and wheat intake. And when I’m not buying whole foods, I mainly buy organic and all natural products from the health foods section of the store. I also buy organic or locally grown produce when it’s available (and not 3 times the price).I love fresh fruit smoothies, but let’s face it they take some time to make. So in a pinch, Jim and I have on several occasions purchased the Naked ALL NATURAL 100% JUICE with no sugar added. How can you go wrong with this right? They are 100% juice….sure they contain a little something to maintain freshness, but all products do right?
Well imagine my surprise when I turned on my PC this morning and read about the class action lawsuit against them. Yesterday, PepsiCo (who owns the Naked brand) agreed to pay $9 Million for claiming there juice is “all natural”. There juice actually contains “added synthetic compounds such as calcium pantothenate (synthetically produced from formaldehyde)” and “Fibersol-2 (a proprietary synthetic digestion-resistant fiber produced by Archer Daniels Midland and developed by a Japanese chemical company), fructooligosaccharides (a synthetic fiber and sweetener), and inulin (an artificial and invisible fiber added to foods to … increase fiber content without the typical fiber mouth-feel) (Source: Nation of Change, July 24, 2013)”. PepsiCo also “donated” $2.5 Million dollars to help defeat Prop 37 in California that would have required companies to label their products as containing GMO ingredients.
Was I seriously trusting my health to Pepsi? I'm pretty sure they aren't too concerned with health. Although I didn't know until this morning that Naked was owned by Pepsi.This is just another reminder to read labels closely. It’s not the first time I’ve been fooled, and probably won’t be the last. It's also another reason to eat more whole foods. Who needs this processed crap anyway? I know I won't be buying these again.